Passenger Technology Group is a subsidiary of Base. To understand how Passenger began, we’ll need to take you right back to the start.

Base began back in 2008 with a team of just 3. Tom, Emma and Dave. They launched an e-commerce website for Yellow Buses to sell paper bus tickets online.

Matt joined in 2009

This project was a big success, and by 2010 we released our first customer journey planner with Yellow Buses.

Yellow Buses won Best Smartcard Ticketing Service award at the Mastercard Transport Ticketing Awards for their web-based smartcard top up system.

Within the next few years, Base launched a responsive website and information apps for Nottingham City Transport for iOS and Android, with a journey planner entirely written by the team.

Alex, Chris, Jon, Andy B, Andy L and Luke joined across 2013 and 2014.

2015 was a big year for us. It was then that Passenger Technology Group was formed, to provide a foundation for our software product development in the transport sector.

In July, we began to build a research and development data science team, supported by an innovate UK funded partnership with the data science institute at Bournemouth University.

July was also the month that Apple Pay was released in the UK, and by August we released ‘Move’ m-ticketing for Yellow Buses with Apple Pay, becoming the first m-ticketing app in the UK to integrate it.

Marcin began leading our R&D in September.

Since then we have grown each year:

In 2016

  • Shortlisted for Ticketing Technology of the Year at the Transport Ticketing & Passenger Information 2016 Global Awards
  • Shortlisted for Best Mobile Project at Wirehive 100 Awards 2016
  • Won the Smarter Travel LIVE Hackathon
  • Launched a major update to YB Move with wearable watch apps for operators, and Nottingham City Transports new app Easyrider Mobile.


In 2017

  • Shortlisted for Ticketing Technology of the Year for YB Move App at the Transport Ticketing and Passenger Information 2017 Global Awards
  • We started our first Innovation Day that March (an event we now hold biannually for operators)
  • Launched Passenger app ‘EYMS Buses
  • Passenger Technology Group announced the acquisition of Netescape Limited
  • Launched multi-modal Passenger app and website for Blackpool Transport
  • Information app for Cardiff Bus (in record deployment time of just under 4 weeks!)
  • Transdev Go app launched for Transdev Blazefield
  • Green Line 702 app launch for Reading Buses, including Ticketer QR scanning support and live buses


In 2018

Base turned 10 years old

Bryan, Paul, Callum, Helen, Richard, Beau, Shane and Ryan joined us!

  • Borders Buses app was launched for West Coast Motors. Read the Borders Buses press release
  • Passenger Kiosk and Display Screen launch for Yellow Buses, as our first Passenger Kiosk and Passenger Display Screen make it out into the world
  • Relaunch for the Reading Buses app and website. A new, full featured app for Reading Buses
  • Touch & Go app launches for Warrington’s Own Buses. It was the first deployment for our ticket-only app solution
  • Unilink website was launched – in time for the new academic year
  • Launched the app for Scotland’s largest independent operator – McGill’s Buses
  • Passenger launched Bus Stop Checker, an initiative designed to check the accuracy of UK’s NaPTAN dataset
  • Launched the Go South Coast Bluestar Bus website
  • We deployed our first overseas website for Go-Ahead Ireland. It was also our first website to support GTFS (General Transit Feed Specification) input as a primary source
  • Ticket Gifting was added to our suite of features – and just in time for Christmas!


That brings us to 2019. Check out our news page for our latest projects and deployments, and find out what the next chapter entails!


-The Passenger team